Sport, parks and leisure - Bigwave Media: UK trust members smash ‘Road to Tokyo’ challenge
29 Jun 2022 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

16 Sep 2021

UK trust members smash ‘Road to Tokyo’ challenge

Supplier: Bigwave Media
More Bigwave Media details


UK trust members smash ‘Road to Tokyo’ challenge

Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure & cultural marketing experts, Bigwave Marketing.

The interactive, digital challenge was created to celebrate the rescheduled Tokyo games and aimed to help operator trusts to re-engage with members by encouraging them to join forces in an active challenge.

The premise was simple – support your local trust, log your daily steps, and metaphorically walk, jog or run to Tokyo in time for the games.

The steps were logged by trust members via the communityactive.org website where they became teammates with their local trust and logged daily steps to contribute to the team’s overall effort.

Trusts moved up and down the leader board across the two weeks in which the challenge ran (23 July - 8 August), all vying for the top spot.

13 UK trusts took part in the free challenge, with operator sites competing against each other to see which site could go the furthest distance. The leader board enabled everyone to compete both locally and nationally.

The collective 21.5 million steps notched up equated to 10,751 miles and smashed the target of 5,938 miles, which represented the distance between London and Tokyo.

Trust members logged almost enough steps to make the return journey.

Simon Beer, Bigwave Marketing operations & digital director, said: “We were impressed with the volume of steps and healthy competition between trust operators. One member (Claire) from Abbeycroft Leisure in Hertfordshire notched up an impressive 298,210 steps just on her own, that’s equivalent to 149 miles!

“Working with trusts across the UK, we were conscious of the efforts to re-engage members of the community and welcome them back into facilities following the impact of the COVID lockdowns. We wanted to build something that was fun, free and accessible to help Trusts reconnect”.

The challenge was an exercise in “trust”, as it relied on honest step totals being added. However, the agency coded the system to require any step count over 10,000 to require proof in the form of image uploads.

The final three positions on the leaderboard, for most steps covered by a trust operator, went to Basingstoke Sports Trust which achieved Bronze, Trilogy Leisure which took silver, and Halo Leisure which claimed gold – after its member logged an impressive 8,938,519 steps.

Cathy Fletcher, Halo Leisure marketing manager, said: “We really wanted to do something to celebrate the Tokyo games but it wasn't practical to ask the centres to put on additional activities when they were already busy supporting existing members and welcoming new joiners.

“The Road to Tokyo campaign was perfect as it allowed us to link our customers with this wonderful sporting event with minimal effort from operational staff on sites.

“The visual assets and accompanying content produced by Bigwave were fun, eye-catching and engaging. Our staff really bought into the concept and encouraged all members to take part - reminding them to record the steps of activities taking place in and out of our centres.

“If the steps on the Road to Tokyo were an official sport, Halo would have been at the top of the leader board and proudly wearing gold!”

The campaign was provided free to any UK trust and was run entirely via the communityactive.org website.

Community Active is an initiative from Bigwave Marketing that was launched during the first UK COVID-19 lockdown to support UK trusts and provide a platform to champion the trust model.

The agency has grown the site through a partnership with Community Leisure UK – the members’ association that specialises in representing charitable Leisure and Culture Trusts across England, Scotland and Wales.

The site seeks to make it easier for people to find an accessible and inclusive sport, leisure, arts or culture activity near them. Among recently added features is timetabling, which is powered by imin and enabled by Sport England’s open data initiative OpenActive.

Find your local trust operator site by clicking on this link.

Trust leaderboard – final positions

Halo Leisure Trust – 8,938,519
Trilogy Leisure (Northampton Leisure Trust) – 2,293,812
Basingstoke Sports Centre– 2,110,629
bstFitness Newbury – 1,937,784
Circadian Trust – 1,885,693
Aspire Sports & Cultural Trust‎ – 1,536,300
Abbeycroft Leisure – 1,033,932
BH Live – 355,120
West Lothian Leisure – 314,745
GL1 – 90,648
Bridgend Life Centre – 52,145
George Carnall Community Group – 40,468
Impulse Leisure Trust – 5,911

Local centre leaderboard – final positions
Bridgend Life Centre – 3,344,224
Ross Swimming Pool – 3,035,549
GL1 – 794,668
Hereford Leisure Centre – 757,783
Maesteg Sports Centre – 361,747
Wigmore Leisure Centre – 269,750
Yate Active Lifestyle Centre – 220,704
Highworth Recreation Centre – 191,239
Pencoed Swimming Pool – 186,261
Longwell Green Active Lifestyle Centre – 123,130
Oxstalls Sports Park – 71,598
Severn Centre – 68,764
Leominster Leisure Centre and Bridge Street Sports Centre – 48,738
Ynysawdre Swimming Pool & Fitness Centre – 33,146
Ogmore Valley Life Centre – 25,853
Bradley Stoke Active Lifestyle Centre – 20,881
Kingswood Active Lifestyle Centre – 20,190
Maesteg Swimming Pool – 15,957
The Bromyard Centre – 15,000
Hereford Leisure Pool – 8,000
Thornbury Active Lifestyle Centre – 4,000


Supplier: Bigwave Media
Exeter Devon UK
Bigwave media helps your business growth without the need for capital investment by maximising your existing facilities and management teams. We do this by providing innovative and cost-effective marketing and business support across a wide range of products and services, all designed to drive your business forward.

Web: www.bigwavemedia.co.uk
More Bigwave Media details

Product news
Premier Software raises over £1,000 cycling for Prostate Cancer UK   16 Jun 2022

Premier Software raises over £1,000 cycling for Prostate Cancer UK

Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer awareness, and raise important funds as part of Prostate Cancer UK’s Cycle the Month challenge.

Core Health & Fitness acquires Jacobs Ladder, meeting demand of a growing high intensity market segment   15 Jun 2022

Core Health & Fitness acquires Jacobs Ladder, meeting demand of a growing high intensity market segment

Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners LP, has acquired Jacobs Ladder, the leader in ladder climbing fitness offerings.

Power Plate UK named as finalist at ukactive Awards 2022
  01 Jun 2022

Power Plate UK named as finalist at ukactive Awards 2022

Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.

Oss Fitness wins tender for three sports centres in Burgos, Spain
  13 May 2022

Oss Fitness wins tender for three sports centres in Burgos, Spain

Oss Fitness has won a public tender to provide new fitness equipment from Core Health & Fitness to three sports centres in the City of Burgos in Spain.

Virtuagym raises 3 million Euro investment to fuel innovation in health and fitness technology   03 May 2022

Virtuagym raises 3 million Euro investment to fuel innovation in health and fitness technology

Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.

ELASKO showcases the innovative mobile stretch & posture bar at FIBO Cologne. 
  29 Apr 2022

ELASKO showcases the innovative mobile stretch & posture bar at FIBO Cologne.

ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.

Peloton Commercial announces new Distribution Partner 
in the Nordic Region   29 Apr 2022

Peloton Commercial announces new Distribution Partner in the Nordic Region

Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a new distributor – Eleiko Group AB – to provide Precor-branded equipment across the Nordic regions in Norway, Sweden, Denmark and Finland.

PerformX Live Delivers The Event The Fitness Industry Has Been Demanding   25 Apr 2022

PerformX Live Delivers The Event The Fitness Industry Has Been Demanding

PerformX Live set the new benchmark in fitness on the 18th & 19th March by delivering the event the fitness industry has been demanding. 4,000 people from within the industry gathered at one of London’s on-trend event venues, Tobacco Dock, for two days of world-class talks, industry networking and thought leading panel discussions.

Company profile


Life Fitness

The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market.

View full profile>>

Catalogue gallery


Featured Supplier

Parkwood Leisure celebrates milestone of teaching 100,000 children to swim

Parkwood Leisure celebrates milestone of teaching 100,000 children to swim

Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Lifeguard
Location: Stevenage, UK
Company: Stevenage Leisure Limited
Apprentice Lifeguard
Location: Stevenage, UK
Company: Stevenage Leisure Limited
Diary dates
Powered by leisurediary.com

30-30 Jun 2022

Active Uprising 2022

The ICC, Birmingham, Birmingham , United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd