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22 Apr 2022
iFIT workouts, available on Freemotion equipment, become first fitness programming to be nominated for a Sports Emmy®
Supplier: Freemotion Fitness
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iFIT’s “Everest: A Trek to Base Camp” series has been nominated for a 2022 Sports Emmy Award
photo: iFIT
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to Base Camp” series for a 2022 Sports Emmy Award. The nomination marks the first time that programming originating from a connected fitness platform has been put forward for a Sports Emmy.
The nomination category, “Outstanding Interactive Experience - Original Programming”, awards “original interactive sports content, multimedia storytelling, as well as significant and innovative social integration”. Other nominations in the same category are FOX College Football on FOXSports.com, House of Highlights on Bleacher Report, NBA on TNT, and NFL Slimetime on Nickelodeon.
Everest: A Trek to Base Camp is an 18-part, interactive treadmill workout which recreates a trek to Everest Base Camp. The workout series is available in health clubs and studios on Freemotion commercial fitness equipment, at home on NordicTrack and ProForm equipment and on the go via the iFIT app.
When streamed through the touchscreen console of a Freemotion 22 SERIES REFLEX™ treadmill or incline trainer, innovative iFIT technology automatically adjusts the incline to match the one on the screen, creating a unique, interactive and immersive experience. This means that club members can tackle steady-speed, train-to-terrain, and recovery workouts as they climb, hike, and trek up challenging inclines. The series helps exercisers build a solid hiking foundation by tackling steady-speed, train-to-terrain and recovery workouts.
“We’re deeply honored by this nomination because it represents a significant commendation of iFIT’s unique approach to connected fitness,” said Mark Watterson, iFIT’s Co-President and Chief Experience Officer.
“The interactivity among our software, content and fitness equipment provides an unmatched, immersive experience, and elevates the thousands of workout series we have shot on location all over the world, including Mt. Everest. Our members appreciate the cultural journeys iFIT workouts offer, and we are equally thrilled to be recognized by our peers in television and video production for excellence.”
About iFIT:A Trek to Everest
The 18-part, interactive workout series can be intense but is designed for all fitness levels. It is presented by a trio of experts who between them have 23 Everest summits – bringing deep meaning and historic context to every workout episode.
Kenton Cool has summited Mt. Everest a total of 15 times in his mountaineering career, once reaching the daunting peak twice in the same week.
Lydia Bradley is the first woman to successfully summit Mt. Everest without supplemental oxygen. She is also the only woman to have successfully guided a group of climbers to Everest’s summit five times.
Ang Tshering Lama has summited Everest three times and in 2017 was part of the world’s highest-altitude rescue, during which he and his team saved two climbers at 28,215 feet elevation on Everest.
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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Panatta Srl
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.
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