Sport, parks and leisure

About us
For 55 years, Life Fitness has worked in collaboration with our customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and brands illustrate our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes and personal transformations. With five decades of learning and growth behind us, we know that innovation is essential to not only excel but to drive disruption.

We’re not here to follow the fitness industry, we’re here to lead it.

Product range
Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training to help exercisers of all abilities to connect physically and emotionally with their fitness journeys. We have an unrivalled portfolio of high-performance products across Life Fitness, Hammer Strength and Indoor Cycle Group (ICG), tailoring customer solutions to target every segment of the fitness market.

As we innovate for the future of the fitness industry, our road map encompasses beautiful new cardio and strength products – alongside powerful digital content and comprehensive education – designed to meet the expectations of both the health club and the exerciser.