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This month, the HSBC UK National Cycling Centre in Manchester welcomes the arrival of 12 brand new Wattbikes, as UK sales manager Steve Marshall explains

A branded Wattbike Training Zone has been created outside British Cycling HQ

Co-funded by British Cycling and the National Cycling Centre, the additions create a Wattbike Training Zone in the lobby of the Indoor BMX Arena.

The dedicated area has full Wattbike graphics and the British Cycling team will make use of the zone during weekdays, while evening and weekend sessions will be promoted by the centre for use by the general public and local cycling clubs.

Data analysis
The site is an unrivalled multi-purpose cycling venue, home of British Cycling, which already boasts an indoor BMX arena, outdoor mountain bike trails and an indoor velodrome – arguably the most famous, busiest and fastest track in the world.

The facility is in constant use by everyone from elite athletes to complete novices and local clubs and schools.

Shaun Brennan, marketing manager of the National Cycling Centre, comments: “We’re looking forward to launching our new Wattbike Training Zone. The bikes will be available to anyone, from local residents and the general public to GB cyclists and club riders. In fact, anyone can drop-in and use them for general training and fitness or book onto our programme to help prepare for competitions or events.

“We’ve chosen to part-fund the installation of Wattbikes, as they offer the closest experience to actually riding a bike on the road or track, plus they provide unrivalled data analysis for riders looking for quality feedback on improving their cycling performance,” he continues. “The Wattbikes help manage individual training or fitness requirements regardless of the rider’s experience or personal goals to customise training.”

Steve Marshall, Wattbike UK sales manager, says: “We have a long history with the Manchester Velodrome. We held the Wattbike launch there in 2008 at the Track World Championships and Wattbikes have been available for both the public and the British Cycling athletes ever since then. This dedicated Wattbike Zone shows the commitment from both British Cycling and The National Cycling Centre to offer high-quality indoor cycling opportunities for the foreseeable future.”

For more information, visit www.wattbike.com

To learn more about the National Cycling Centre, visit www.nationalcyclingcentre.com

Originally published in Health Club Management 2018 issue 5
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06 Apr 2020 issue 153

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